STARTER BLACK LABELが2017SS コレクションを発表しました

今回のテーマは『BACK 2 THE BASE SICK 90’s 』90年代に、一流のプロアスリートやヒップホップ・映画・テレビ業界の著名人とコラボレートし、世界初のクロスオーバーブランドとなったSTARTERの歴史を辿ります。

NEW SCHOOL HIPHOPやブラックムービーなどストリートカルチャーに登場するチームジャケット、90‘sにインスパイアされたポップでスポーティーなデザインや配色でSTARTER BLACK LABELとしてブランドの原点を表現したコレクションです。
また、光を溜め暗闇で光る蓄光を施したTシャツや、昨年に引き続き人気のスリーブにロゴを施したロングスリーブTシャツ等、今シーズンも人気のアイテムを展開致します。

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STARTER BLACK LABEL 2017Spring Summer 展開時期:1月下旬納品開始予定

 


【STARTERの歴史と概要】

スターターは1971年アメリカ、コネチカット州、ニューヘイブンにて誕生しました。
スポーツウェアとポップカルチャーを融合した先駆けのブランドです。
80年代にはブランドとして初めて、NFL,MLB,NHL,NBA,などのプロメジャーリーグと連携。
またNCAA(全米大学体育協会)を通じ、150もの大学とも提携しました。
90年代には一流のプロアスリートやヒップホップ・映画・テレビ業界の著名人とコラボレートし、世界初のクロスオーバーブランドとなりました。
STARTERのチームジャケットは今でも多くのファンの憧れであり、80・90年代のスポーツシーンを象徴する伝説のアイテムです。

【STARTER BLACK LABELの概要】

スターターブラックレーベルは、STARTERブランドの中でもファッション性を重視したエクスクルーシブラインとして、2012年にヨーロッパでスタートしました。
それ以来、注目のプロパティや話題のブランドとコラボレートし世界中のセレブやアスリートの定番ブランドとなっています。
そしてSTARTER BLACK LABELはスポーツという歴史的な背景をベースに現代アメリカが持つストリートやトラッドの要素を融合させたブランドとして展開していきます。

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