ティファニーが新広告モデルにレディーガガを起用

ティファニーは、新作ファッション ジュエリー コレクション「ティファニー ハードウェア」の発表にあたり、最新の広告キャンペーン「レジェンダリー スタイル」に登場するブランドの顔として、レディー・ガガを起用いたしました。本広告キャンペーンの60秒のフィルムが、アメリカ時間2月5日(日)開催の第51回スーパーボウルにて初公開されます。

激しいほどの女性らしさと大胆なほどの個性を放つ彼女が、このフィルムでは、ティファニーに対する昔からの熱い想いに加え、自己表現やパワーを得るための自身のクリエイティブな旅について、心を込めて、台本なしで語ります。

本広告キャンペーンでフィーチャーされる新作「ティファニー ハードウェア」コレクションは、ニューヨークと深く結びつき、現代を生きる女性の強さとスピリットを体現します。18Kゴールドやスターリング シルバーを大胆に使用したこのコレクションは、純粋なデザインの追求から生まれました。ティファニーのアーカイヴにある1971年のユニセックスなブレスレットを着想源とし、そのデザインを基に、イヤリングやリング、ネックレス、ペンダントを含む新しいコレクションとして登場します。都会的でエレガントな「ティファニー ハードウェア」は、それを身につける女性と同様に力強さに満ちています。

本広告キャンペーンは、グレース・コディントンとのパートナーシップのもと、ティファニーの社内チームがクリエイティブ ディレクションを務め、デヴィッド・シムズによって撮影されました。この60秒のフィルムは、スーパーボウル当日にTiffany.comで公開され、キャンペーン画像は、スプリングシーズンを通して雑誌やオンラインメディアに登場する予定です。「ティファニー ハードウェア」コレクションは、4月28日(金)から世界各国のティファニーのストアで、5月2日(火)からTiffany.comで発売されます。

ティファニーは、過去50年にわたり、毎年スーパーボウルの優勝チームに授与されるヴィンス・ロンバルディ・トロフィーをハンドクラフトで制作してきました。スーパーボウルの広告にティファニーが登場するのは、今回が初めてとなります。

※スーパーボウル:アメリカのプロアメリカンフットボールリーグであるNFLのチャンピオン決定戦

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